Media conglomerates
are nothing new in the 21st century, but nonetheless deserve the
attention of the concerned public. As of September 22, 2014 MGM Productions
has swallowed up Hearst’s reality TV production company, One Three Media, as
reported in The New York Times. MGM,
the 90 year-old movie studio which has seen silent movies switch over to
talkies, known for their hugely famous credit introduction starring a live lion
and his massive roar, now owns a reality TV company. As if they aren’t already
a leader in the feature film market, with this purchase MGM is claiming a stake of 55% in the cash cow that draws its main crowd from the younger generations, perhaps
in an attempt to stay relevant. After all, MGM’s motto coined in the 40’s is,
“More stars than there are in heaven”. Its funny though, that their other motto
is “Ars Gratia Artis," Latin for
“Art for art’s sake”.
As
the late Walter Benjamin would argue, television, much less reality television,
lacks a genuine aura that truly individual, unique pieces of art possess; an
aura created by the hands of the maker and the presence of the actor, one which
the camera disintegrates.
These
media conglomerates that are popping up everywhere are formed not for the sake
of art, but for the sake of money. Author of “Rich Media, Poor Democracy”,
Robert McChesney is weary of these ever-engulfing companies. What is most
disconcerting is just how powerful, as McChesney puts it, these “oligopolies”
have been allowed by capitalism (and a few revisions of laws) to become. For
example, One Three Media was owned by Hearst, and Hearst owns several magazines
(21 US, over 300 international) and newspapers (15 dailies, 34 weeklies). The
previous owner of a reality television production company controls what is on
the front pages of newsstands everywhere. Talk about bias.
Now
MGM owns One Three Media though, and reinstated the United Artists Media Group
which they had tried in the early 2000’s but ended in bankruptcy. As well known
of a company as it is, MGM is just not in the top 6 media giants (GE,
News-Corp, Disney, Viacom, Time Warner, CBS), who squash competition by making
it nearly impossible to compete with them. MGM is trying to get back into the
game with the United Artists Media Group. Why should the public care? Because media conglomerates control what is available in the news, on the television, and in politics.
Resources:
Barnes, Brooks. "MGM Buys Big Stake in Mark Burnett’s Reality TV Production Company." The New York Times. The New York Times, 22 Sept. 2014. Web.
Barnes, Brooks. "MGM Buys Big Stake in Mark Burnett’s Reality TV Production Company." The New York Times. The New York Times, 22 Sept. 2014. Web.
Benjamin, Walter. The
Work of Art in the Age of Mechanical Reproduction. 1935.
McChesney, Robert Waterman. "US Media at the Dawn of
the Twenty-First Century, Part
1: Politics." Rich Media, Poor
Democracy: Communication Politics in Dubious Times. Urbana: U of Illinois, 1999. 15-77.Web.
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