Blog Post 3

The next generation of television is coming to viewers via new plot lines. Executives of television are taking notice of the lack of creativity that is available for audiences of the small screen. Netflix has made headlines after their recent acquisition of the rights to “A Series of Unfortunate Events”, a popular young adult novel series from the early 2000s.  Todd Spangler explains the recent news in his posting titled, “Netflix to Produce Original Series Based on ‘Lemony Snicket’ Books”.

                  The article gives light to the new story lines of television.  No longer are the days when plots had to simply follow a standard formula for immediate success.  Consumers of the media market are craving innovative television shows that do not necessarily conform to the sitcoms and dramas of the past. “Broadcasters from the start did not see the viewer as a couch potato, but as an active buyer and discriminating consumer (Caldwell 250).” Major television studios are beginning to recognize that there are a dwindling number of passive viewers that enjoy the simple act of watching television. Society as a whole has become more communicative with their reviews of pop culture and more serious issues that separate our views as a nation.

            As books become another way for television studios to explore new plot lines for their networks, a new chapter opens up for the television experience of viewers. Books are based off of a singular or few individuals’ minds. Therefore, there will be more creative story lines that are portrayed in mass media for a large market of consumers. Television can still be transforming with each passing year along with its viewers. It is a push and pull relationship, so that television and audience members are giving and taking creative thoughts from each other. Not to mention that more people are likely to read the book after watching the show on television. 

Spangler, Todd. "Netflix to Produce Original Series Based on Lemony Snicket' Books". Variety Media, LLC. 5 November 2014. Web. 21 November 2014. <http://variety.com/2014/digital/news/netflix-to-produce-original-series-based-on-lemony-snicket-books-1201348666/>.