Blog Post #3

Michael Millus

11/23/14

CCS

Blog post #3

            Alexander Galloway states that networks have influence over social structures and can be influential in politics. This can be related to Mexico who is right now dealing with a corrupt government. Mexican Television broadcaster Televisa has given the president Enrique Peña Nieto and his soap opera star wife a 7 million dollar luxury home. This shows the power of the network as its independent system has a huge financial influence. To also show the influence and control the network has is in a political system this same broadcast network has heavily influenced the Mexican presidential election. Mexico being a country with a low education, people are mainly informed of the news by spending their small amount of free time watching TV, Nieto won office by advertising in the poorest sectors of the population in an aggressive media campaign run by Televisa. The broadcaster has a huge monopoly in Mexico, “which controls about a 70% share of the Mexican broadcast television market is also the principal satellite and cable TV operator in Mexico” according to Forbes magazine. This also shows the network’s power when also known that these advertisements were for free. Galloway says that networks can help identify and support politics because they spread ideas and are able to communicate to the public. With so much power and influence the power of the television and the television broadcaster is apparent. The story also shows the power of a centralized system. Galloway's thoughts and fears of how television work are now a reality 

Bibliography

 Estevez, Dolia. "Real Life Mexican Soap Opera: Broadcaster Televisa Gave Two Homes To       The First Lady." Forbes. Forbes Magazine, 14 Nov. 2014. Web. 23 Nov. 2014.