Blog Post # 2

Michael Millus

10/19/14

CCS 313

               In this New York times article the Author describes an exclusive TV app for children. This app is exclusively for children showing how flexible microcasting has catered to a certain niche audience. Lisa Parks would agree that this is personal television at its finest as it is specifically deals with young children.  It also takes interactive television to its most extreme part as children directly are involved with their program as they control how the story goes. There visual and audio interaction with the program is recorded so that the show can interpret its next move on how the story will continue and both recordings are sent to child’s parent so that they can see how their child experiences this new interactive television. This can also be related to in class as the Fahrenheit 451 clip we saw showed interactive television and this app is directly a result of such early thoughts.

               It also can be said that this recorded audio and video is sent back to the company so they can study the footage so that the interactive part of the television can be improved on. This creates a more close connection between man and machine as the better understanding of this technology makes it easier for both entities to better interact with each other. The new thing that also comes with this new television experience on tablets is how to develop ads for these specialized television apps as none exists. With figuring that out also comes with how will regular cable program publishers fit into this new market, and Cartoon Network is on the verge of coming out with that. They will be introducing an app to release on to tablets that will provide their original programming and will also feature ads. Overall this new app brings many questions as it questions what’s next for television as now children’s programs are becoming fully interactive and begs the question when will adults have the same opportunity. But this app shows how important flexible micro casting is to TV producers among many other topics discussed in class.

Wood, Molly. "Turning a Tablet Into a Child’s Interactive TV." The New York Times. The New York Times, 19 Mar. 2014. Web. 20 Oct. 2014.

http://www.nytimes.com/2014/03/20/technology/personaltech/from-toytalk-a-tablet-that-lets-children-control-their-tv-viewing.html?_r=0